Be inspired.



Our name is the Latin word viator – meaning traveler. As a traveler you expose yourself to all things new and unusual.
Exciting new encounters offer invaluable opportunities to learn and grow. The root of viator – via means road.
Roads that connect you to a place and to the people who live there. These connections help calibrate your perspective and reshape your identity.

Our mission is to pave the way to Shikoku for travelers worldwide. With the keywords discovery,
continuance and connection in mind, viator’s branding of Shikoku will create a lasting value for generations to come.


Company Name : via-tor inc.
Founded : October 2015
Head Office : 1901-5 Kita-cho, Takamatsu-shi, Kagawa Japan
CEO : Keiko Tada



Shikoku is home to breathtaking landscapes, unique traditional cultures, the inspiring art island – Naoshima, the international art festival – Setouchi Triennale and the historic 88-temple pilgrimage. Surprisingly, Shikoku is considered a lesser-known destination, resulting in a limited amount of information available in the Japanese language, or any other language for that matter. This brought us to start FINDSHIKOKU.COM – a media platform that provides useful information on Shikoku with all the local touches, tells the stories to tell, and describes its magnetic appeal through the eyes of international travelers.


The ideal place to stay for those who enjoy traveling and experiencing the daily life of the local people –“YUI” at Teshima island in Seto Inland Sea offers accommodation in renovated old Japanese folk houses.
We renovated traditional folk houses (kominka) located in the residential quarter into inns with maximum modern comfort, while maintaining the original layout and fittings as much as possible. Experience the calm and the slow flow of time on the island, while living in the proximity of the local island residents.


Owned Media

Online media “”


Marketing/PR Promotion
Digital promotion

Content Development

Local content development & operation
Local product design